Michael Kern builds websites, systems, business intelligence dashboards, and lead generation campaigns for service businesses. He directs marketing strategy at AICyberHelp and drives client growth for businesses both here and independently through his own firm, Kern Consulting LLC (doing business under the trade name DesignKing.io).
Lead Generation
Michael specializes in building profitable sales pipelines and maximizing marketing budgets. For a recent local service client, he engineered Google Ads campaigns that generated over 10x in pipeline return-on-ad-spend (pROAS) across the company’s services in its busy season and 6x pROAS in its slow season.
What’s impressive about this is that this excludes existing clients, only counting the value of brand-new leads after all associated marketing costs, proving his ability to deliver serious cold buyers to sales teams.
Web Development
Beyond advertising, Michael develops high-performance websites and digital systems. He builds custom websites and modern web applications using JavaScript frameworks like Next.js and Astro, and content management systems like Payload CMS and WordPress. He also engineers custom scripts and manual integrations to connect these websites with external marketing tools. This ensures lead data flows from the first click to the final sale.
Intelligent Use of AI
Michael designs smart, automated workflows that use the right technology for the specific job. Michael uses artificial intelligence to handle flexible tasks like categorizing information and drafting communications. When a step requires exact, error-free results, he relies on strict, rule-based code. By combining both methods into a single pipeline, he builds reliable systems that eliminate manual work.
Data Analysis
To measure success, Michael uses data analysis tools and builds business intelligence visualizations using tools like Power BI, Tableau, and Chart.js. He pulls data from client CRMs to calculate actual performance and track real revenue growth.
At AICyberHelp, Michael applies this exact framework. He builds the complete digital infrastructure that service companies need to capture demand, streamline operations, and scale their revenue.